Brian Gaden Brian Gaden
Brian Gaden
Senior Product Management
Chicago, IL
P: 1.630.670.5961
About Me
I'm a proven senior product manager who's always ready to take products to the next level. I strive to work on what's "next" and truly believe that great design, technology and actionable data drives useful, successful products. I care about the small things that make a difference without neglecting the overall product vision and goals. I have worked in companies of all sizes, but work best on a great team in a fast-moving environment. I am a fast learner, have adapted to many industries and love a great challenge.
HERE Technologies - Chicago, IL
Sr. Product Manager
2016 - 2018
  • Led feature roadmap for AWS-based vehicle behavior analytics product targeting the Insurance Industry.
  • Quantified business opportunities in the government and commercial sectors.
  • Drafted product vision and prioritized gaps in development to meet customer deadlines and ensure long term product viability.
  • Responsible for analytics and data science product for event reporting and safety / notification system.
  • Launched successful multi-year pilot projects in the EU and North America.
TomTom Inc. - Boston, MA - Amsterdam, The Netherlands
Sr. Product Manager
2013 - 2016
  • Defined product roadmaps and prioritized features on global software releases.
  • Managed and trained Jr Product Managers and regional product test teams.
  • Led cross functional teams to deliver digital products.
  • Represented the voice of the US customer for feature development and strategic investments.
  • Led user experience testing/UAT and product perception/usability studies.
  • Conducted PR events, press interviews and in-depth product training.
  • Launched mobile app (Android & iOS) to enable connectivity and purchasing of content and services.
  • Launched connected navigation devices in North America resulting in 50% rise in product margin.
  • Launched the 4th generation GPS sports and fitness watch platform in the US.
GSD Development - Chicago, IL
2012 - 2013
  • Consulted marketing firm on using NFC technologies – Use cases and mobile web interaction.
  • Front-end web development projects – Framework included jQuery, Bootstrap, JavaScript, etc.
  • High-level feature mapping, wireframing, interface design, and UX layout for mobile apps.
Motorola Mobility, A Google Company - Libertyville, IL
Product Manager - Software
2011 - 2012
  • Managed software & applications on Android performance smartphones and tablets.
  • Authored new product features.
  • Defined and drove product vision, key value propositions and software experiences.
  • Built consensus between cross-functional development teams.
  • Set software performance (quality metrics, KPI) & user experience benchmarks.
  • Responsible for software product development, upgrade planning and post-launch support.
  • Analyzed market for opportunities to differentiate or innovate against competitive devices.
  • Launched Droid Xyboard Tablets - Replacement for XOOM - worldwide product release.
  • Launched PHOTON™ Q - Motorola's first 4G LTE smartphone to include NFC, Google Chrome,
    ULE Platinum Certification and world phone capabilities.
Westell Technologies - Aurora, IL

Product Line Manager

2007 - 2011
  • Managed new product development and cradle-to-grave product life cycles.
  • Analyzed new market opportunities and created business plans for presentation to C-Level.
  • Created product requirement documents (PRD/MRD), led cross-functional design teams, core teams & responsible for BOM management and vendor selection.
  • Drove offshore manufacturing partners (ODM/OEM) and software development offices.
  • Defined platform-level SDK, APIs and Mobile Application functionality (iOS and Android).
  • Developed social media marketing and product release plans.
  • UX (User Experience) design lead for both consumer websites and management/back-end systems.
  • Instituted an Agile/Scrum development process for software development.
  • Awarded “Top Product Manager” by the Sales organization.
  • Products accepted as winners for several high-profile RFPs from telecom providers.
  • Oversaw successful product launch of several consumer devices (nearly 1 million units shipped).
  • Launched new product line – Hybrid cloud service (SaaS) including billing and distribution.
  • Delivered $24.6MM in incremental revenue from FTTH/FTTC product line.
Copia International - Wheaton, IL
2001 - 2007
  • Responsible for all product roadmap and long range development planning.
  • Engaged developer community to highlight platform APIs and demonstrated capabilities.
  • Managed sales team & participated in industry trade show events.
  • Designed product packaging, trade show booth, website(s), sales material, & user manuals.
  • Defined & managed inbound marketing campaigns (SEO/PPC) & Google Analytics; Resulting in over 75% increase in leads.
  • Successfully re-branded/re-aligned and launched flagship software platform.
  • Created a hosting environment for a high-volume cloud-based messaging platform.
ISPMA Certified Product Manager
International Software Product Management Association
Strategic Technology Management Certificate
University of Illinois @ Urbana-Champaign
BS, Electrical Engineering (BSEE)
University of Illinois @ Urbana-Champaign
Product Recognition
  • Westell UltraLine Series3: Consumer Electronics Association CES Innovations Honoree
  • Westell Homecloud: Consumer Electronics Association CES Innovations Honoree
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